Business owners shy away from marketing because they are intimidated. Isn't marketing something that is done by highly paid professionals? No! Marketing is done by you and your employees or your company can not be successful.
Tell your story. That's it.
If you don't, no one will. We are raised to not talk about ourselves. Talking constantly about my smart children, my wonderful husband, my problems, my problems, my problems is seen as selfish and ill-mannered. And it is.
The trick is to not tell your story in an obnoxious manner. There is a fine line between telling people how your business can help them and being offensive. But you can walk this fine line.
Practice makes perfect.
A definition of marketing will be in my next post.
In the meantime, take 1:24 and watch:
Fun Snippets of Marketing Videos
My website is: Good Things - Small Packages.
